Pursuant to the articles. 13 and 14 of EU Regulation 2016/679

With this document, Guerzoni Abbigliamento Srl , with registered office in Viale Marconi n. 5, 41034 – Finale Emilia (MO) - Italy, CF / P.IVA 04083030363, REA: MO – 441546, in the person of the legal representative pro tempore , owner of the website belshop.it (bellellicalzature.it, bellellicalzature.com, bellellicalzolerie .it, bellellicalzolerie.com) (hereinafter, “Site”), informs the interested party (User) that his personal data, relating to navigation within the Site itself, with direct access from the homepage or through subpages , as well as relating to the use of the services, goods or products offered, will be treated with the utmost care and with tools designed to guarantee suitable safety. It is specified that this information - complies with the provisions of articles 13 and 14 of EU Regulation 2016/679 regarding the protection of personal data (also "General Data Protection Regulation" - GDPR) and Legislative Decree 196/2003 ( “Code regarding the protection of personal data”) – is not to be considered valid for other and external websites that may be consulted via the links therein.

1. Data controller.

The data controller is Guerzoni Abbigliamento Srl , with registered office in Viale Marconi n. 5, 41034 – Finale Emilia (MO) - Italy, CF / P.IVA 04083030363, REA: MO – 441546. The owner can also be contacted at the e-mail address calzolerie@bellelli.net.

2. Purpose of data processing.

The processing of User data is aimed at:

1. allow correct navigation on this Site;
2. conclude and execute the sale of goods offered on the Site;
3. allow registration on the Site and use of the services reserved for registered users;
4. carry out aggregate and anonymous statistical analyzes of navigation and users;
5. assign the credit arising from the sale of goods offered on the Site to Klarna Bank AB, to related parties and their assignees, in the event of the User's option of the installment payment method offered by Klarna;
6. receive, manage and respond to requests made via e-mail, telephone, or the LiveHelp® chat, provided by Sostanza Srl (appointed external data controller, which processes personal data pursuant to the conditions accessible on the page: https:// www.livehelp.it/it/termini-e-conditioni#privacy );
7. allow subscription to the newsletter for the sending of commercial and promotional information on Guerzoni Abbigliamento Srl products
8. comply with all the obligations incumbent on the data controller established by current legislation;
9. defend a right in court or before jurisdictional authorities exercising jurisdictional functions.

3. Legal basis of data processing.

The processing of the User's personal data is lawful, as:

1. necessary for the execution of the contract of which you are a party, or for the execution of pre-contractual measures adopted at your request, to: allow correct navigation on the Site; conclude and execute the sale of goods offered on the Site; allow registration on the Site and use of the services reserved for registered users; assign the credit arising from the sale of goods offered on the Site to Klarna Bank AB, to related parties and their assignees, in the event of the User's option of the installment payment method offered by Klarna; verify requests made by e-mail, telephone or LiveHelp® chat;
2. based on express consent, for subscription to the newsletter;
3. necessary to comply with a legal obligation to which the data controller is subject;
4. necessary for the pursuit of the legitimate interest of the data controller, for carrying out aggregate and anonymous statistical analyzes of navigation and users, aimed at a possible improvement of the Site and understanding how the data controller is searched for on the Internet, and for the defense of one's right in court or before jurisdictional authorities.

4. Type and sources of data processed.

Guerzoni Abbigliamento Srl does not process personal data relating to minors who have not yet reached the age of 18. By accessing the Site, registering a user account, using the services offered or purchasing goods, the User expressly declares that he or she is at least 18 years old.

1. Data deriving from the User's browsing.

These data, through the normal functioning of the Site, are acquired and transmitted implicitly in the use of Internet communication protocols. This is information that is not collected to be associated with identified interested parties, but, by its very nature, through processing with data held by third parties, could allow Users to be identified.

This category of data includes the IP addresses or domain names of the computers used by the Users who connect to the Site, the addresses in URI (Uniform Resource Identifier) ​​notation of the requested resources, the time of the request, the method used in submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server and other parameters relating to the operating system and the User's IT environment.

These data are used for the sole purpose of obtaining anonymous and aggregate statistical information on the use of the Site and to check its correct functioning, and reside permanently on servers of responsible third parties (hosting providers). The data could also be used to ascertain responsibility in the event of any harmful illicit actions carried out on or through the Site.

These data processing and association activities are, however, never carried out by the data controller, they are used for the sole purpose of checking correct functioning and are automatically deleted after processing.

1. Cookies.

For information on the use of cookies on the Site, visit the appropriate Cookie Policy .

1. Data provided voluntarily by the User.

   This data is provided by the User, during voluntary interaction with the Site, in order to use the services offered on the Site, purchase the products sold on the Site, request information, receive assistance or for any personal purpose.

   In particular, these are:

   1. personal data necessary to register the User account: name and surname, date of birth, e-mail address; optional personal data: gender;
   2. personal data necessary to conclude and execute the sale of goods on the Site, including through the assignment of credit to Klarna Bank AB, to related parties and their assignees, in the event that the User opts for the installment payment method offered from Klarna: shipping and billing address, telephone number, payment data (with the exception of payment via Klarna, which is automatically handled by the relevant party), as well as the data necessary to previously register the User account;
   3. personal data of third parties, if provided voluntarily by the User who decides, for example, to purchase a good to send to a friend, or to give a gift; in such cases, Guerzoni Abbigliamento Srl will deliver the privacy information to that third party at the time of the first communication;
   4. personal data provided voluntarily in case of contact via email, telephone and/or LiveHelp® chat to request information, receive assistance or for any personal purpose;
   5. personal data necessary for subscription to the newsletter: e-mail.

5. Data processing methods.

The processing of your personal data is carried out, with methods strictly necessary to meet the purposes indicated above, by means of some or all of the operations indicated in the art. 4, no. 2) of EU Regulation 2016/679: collection, recording, organisation, structuring, conservation, consultation, processing, adaptation, modification, selection, extraction, comparison, use, interconnection, blocking, communication, cancellation and destruction of data. The operations can be carried out with or without the aid of electronic, telematic or automated tools, in any case in compliance with the provisions of the art. 32 of EU Regulation 2016/679.

6. Provision of data.

The provision of personal data by the User, although not a legal obligation, is a necessary requirement to:

1. correct navigation on this Site;
2. purchase goods offered on the Site;
3. register on the Site and use the services reserved for registered users;
4. assign the credit arising from the sale of goods offered on the Site to Klarna Bank AB, to related parties and their assignees, in the event of the User's option of the installment payment method offered by Klarna;
5. receive, manage and respond to requests made by e-mail, telephone and/or LiveHelp® chat;
6. subscribe to the newsletter;

therefore, failure to provide it will make it impossible to fulfill the aforementioned purposes.

In any case, by giving the data controller, or his authorized persons, personal data for any of the purposes listed above, the data controller may process them to fulfill legal obligations and pursue its legitimate interests of carrying out aggregate statistical analyzes and anonymous navigation and users and to protect one's rights in court or before jurisdictional authorities.

7. Data retention.

The User's personal data will be processed and stored for the entire period necessary to fulfill the aforementioned purposes and, in particular:

1. the data collected to conclude and execute contracts for the purchase of goods on the Site (also through the assignment of credit deriving from the sale of goods offered on the Site to Klarna Bank AB, to related parties and to their assignees, in case of option, by the User, of the installment payment method offered by Klarna) are kept until the conclusion of the contract and the administrative-accounting formalities, while the invoicing data are kept for ten years from the invoicing date;
2. the data relating to the payment of commercial transactions relating to the purchase of goods on the Site are retained until the certification of payment and the conclusion of the related administrative-accounting formalities following the expiry of the right of withdrawal and the terms applied for contesting the payment;
3. the data collected for the registration of the user account are retained until the cancellation of this account;
4. the data collected for the use of any services offered on the Site are retained until the cessation or conclusion of the use of the service;
5. the data collected to receive, manage and respond to requests made by e-mail, telephone and/or LiveHelp® chat, are retained until the request is completed;
6. the data collected to allow correct navigation on the Site are stored for the duration indicated in the specific Cookie Policy , while the data collected to carry out aggregate statistical analyzes are completely anonymous;
7. the data collected for subscription to the newsletter are retained as long as the User remains subscribed to the newsletter and/or does not object to such processing;
8. the data collected for the fulfillment of legal obligations are kept for the necessary time required by law or regulation;
9. the data collected for the defense of rights in court are retained until the limitation period of the right to be asserted or, where legal proceedings are initiated, until the definitive conclusion of the same.

8. Data communication.

Your personal data may be disclosed to, or become known to, for the purposes listed above and to provide, improve, protect and promote our services:

1. subjects authorized to process, i.e. collaborators and/or employees of the data controller;
2. data controllers and related additional managers and authorized parties, such as, by way of example and not limited to: accountants, consultants, service providers, suppliers of IT services or assistance to them, and related technical personnel in charge, any collaborators, in charge of occasional maintenance operations, all adequately trained in protecting confidentiality;
3. Sugo Snc di Federico Sacchi and Cristian Antolini, appointed as data controller and specifically appointed by the data controller to manage the Site, the execution of the services offered therein, as well as the monetary transactions generated by the purchase of products or their return;
4. banking institutions and online payment infrastructures;
5. if you pay via Klarna, your personal data will be transferred to Klarna Bank AB, related parties and their assignees;
6. couriers, carriers and freight forwarders;
7. judicial or administrative authorities, for the fulfillment of legal obligations;
8. subjects who process data in compliance with specific legal obligations.

9. Profiling.

The User's personal data is not subject to any fully automated decision-making process, including profiling.

10. Transfer of data to third countries.

Personal data may be transferred to countries outside the European Union and the European Economic Area, which however ensure adequate levels of data protection, as established by the European Commission with specific adequacy decisions. For further information: https://www.garanteprivacy.it/home/provvedimenti-normativa/normativa/normativa-comunitaria-e-intenazionale/trasferimento-dei-dati-verso-paesi-terzi .

Any transfer of personal data to third countries that do not ensure adequate levels of protection will be carried out only following the conclusion of agreements containing so-called "standard contractual clauses" regarding the processing of personal data, approved by the European Commission.

11. Rights of the interested party.

Pursuant to the articles. 15-18 and 20-21 of EU Regulation 2016/679, the User has the right to obtain:

a) confirmation of the existence or otherwise of personal data concerning you, even if not yet registered, and their communication in an intelligible form;

b) the indication:

1. of the origin of the personal data;
2. of the purposes and methods of processing;
3. of the logic applied in case of processing carried out with the aid of electronic instruments;
4. the identification details of the owner and any managers;
5. of the subjects or categories of subjects to whom the personal data may be communicated or who may become aware of it as managers or agents;

c) updating, rectification or, when interested, integration of data;

d) the cancellation, transformation into anonymous form or blocking of data processed in violation of the law, including those whose retention is not necessary in relation to the purposes for which the data were collected or subsequently processed;

e) certification that the operations referred to in letters c) and d) have been brought to the attention, also with regard to their content, of those to whom the data have been communicated or disseminated, except in the case in which this requirement is proves impossible or involves the use of means that are manifestly disproportionate to the protected right.

The User has the right to object, in whole or in part:

a) for legitimate reasons, to the processing of personal data concerning him, even if pertinent to the purpose of the collection;

b) to the processing of personal data concerning him for the purposes of sending advertising or direct sales material or for carrying out market research or commercial communication.

The User has the right to revoke, at any time, the consent provided, in relation to the processing activities for which it represents the legal basis, without prejudice to the lawfulness of the processing based on the consent given before the revocation.

The User has the right to data portability, i.e. to receive personal data concerning him or her in a structured, commonly used and machine-readable format and has the right to transmit such data to another data controller without impediments. You also have the right to lodge a complaint with a supervisory authority (in Italy, the Guarantor for the Protection of Personal Data: www.garanteprivacy.it ).

The User can exercise his rights with a written request sent to the data controller, at the addresses indicated above.

12. Changes to the Privacy Policy.

Guerzoni Abbigliamento Srl reserves the right to modify, update, add or remove parts of this Privacy Policy at its discretion and at any time.

The interested User is required to periodically check for any changes published on the Site.